In Indonesia, many people in business are growing, but not equivalent to the increasing degree of competition. Many ways are commonly used in marketing products or services, but not everything can be explained well to the community. This is where marketing communication as a strategy for achieving marketing goals plays an important role. Marketing communication may assist people in business in creating or compiling messages and information through marketing media that are well-received and readily understood by customers.

Marketing Communication: Key to Successful Marketing Strategy

The essence of marketing communication is the activity of creating and delivering messages to the instructive community, persuading, and reminding. Marketing activities may now be carried out through mobile devices. Using mobile devices as a medium for promotion demonstrates that marketers must understand the demands of mobile device users, provide content for mobile platforms, and utilize mobile marketing methods. The SMS feature is one of the mobile marketing strategies.

Marketing Communication Strategy Through SMS Advertising

Although SMS is regarded as one of the essential functionalities of mobile devices that is now infrequently utilized, it doesn’t harm to attempt advertising via SMS, often known as SMS advertising. SMS advertising may be a low-cost method of reaching out to a specific audience. Furthermore, when paired with other techniques, SMS advertising may enhance customer reach, sales, and loyalty. One method to maximize the use of SMS for marketing strategies is to ensure that the content on SMS has the right purpose. Because if marketers create unsuitable SMS content, customers who get SMS would regard it as spam. Here are some effective marketing communication strategies that marketers may use in marketing efforts via SMS on mobile devices:

1. Create an Effective Call to Action

Marketers who use SMS advertising to engage with customers should have a strong call to action (CTA) to offer their customers benefits. Marketers must ensure that the CTAs on their marketing ads motivate each audience to take immediate action. Using phrases such as “click here to learn more” and “If you want to learn more about the services we offer, please text us back with any questions,” or “For more information, contact us at 0123 456 7890.”

2. Focus on Providing Value

When implementing marketing communications, emphasize the importance of the benefits of offered products. As a general rule, do not inform the quality of products you do not own. By emphasizing the value of a product, the message will be ingrained in customers’ brains, making it simpler to perceive the superiority of each product. When a value is well communicated, it increases customer emotions and provides a sense of confidence and comfort when using the product.

3. Create a Simple Message

The primary purpose of marketing communication is for consumers or audiences to understand the message’s information easily. Thus, marketers must be able to package communications in a simple, effective, and easy to understand. Use simple yet plain language that will be easy to understand. As a result, consumers will find it simpler to recognize and comprehend the products on offer.

4. Build Customer Trust

Marketers must inform customers about who they are, why their company exists, and what services they offer. Potential customers must first learn about the company before buying or using the product or service. Don’t just let them buy a product or service if they don’t know anything about your company. If consumers do not know your business, they may forget and eventually buy elsewhere if they wish to buy items or services from the company again. Make people aware of your company by describing the benefits of your product or service.

5. Use Emoji in Text Message

When using a mobile device to compose text, emojis become a feature. Emojis can help you connect with your consumers because they can communicate emotion. Emojis will help customers understand the message or value you wish to express in SMS advertising.

SMS advertising is one of the best ways for businesses to promote their products and services. If you’re still confused about how to employ SMS advertising on mobile devices, MitraComm Ekasarana, a Phintraco Group subsidiary, can help. MECS, or MitraComm Ekasarana Channel Solution, is one of Mitracomm Ekasarana’s business units that provides the greatest services, such as SMS advertising solutions that are part of the SMS Gateway solution service, which will be greatly beneficial for your business marketing strategy. marketing communication for SMS

Contact our team of experts at marketing@phintraco.com for a more detailed explanation of SMS advertising solutions.

Reference:

https://www.forbes.com/sites/forbescommunicationscouncil/2022/03/23/15-tips-to-help-companies-communicate-with-customers-via-sms-text/?sh=2e20facf7950