Why Having Your Own E-commerce Website Is Important
In the past four years, the expansion of e-commerce has increased significantly. The growth of e-commerce has increased from 2.3 trillion in 2017 to 4.88 trillion in 2021. There is an opportunity for your company if you have your own sales website, even though well-known brands dominate the majority. The presence of an e-commerce website for your product or service will diversify your distribution channels.
5 Important Reasons Why Sellers Need Their Own E-commerce Website
Sellers and brand owners need to provide a variety of sales channels. This is done to avoid regulations that may impact sellers in the available marketplaces. In addition, there are a great number of additional reasons why sellers and brand owners should have their own e-commerce websites. These are the reasons why:
- Strengthening Brand Value
When you sell a product or service on a marketplace platform, you will have limited control over the appearance and visibility of your brand. This is because the marketplace platform has a limited number of templates that can be modified based on youryour value. On the other hand, if you have your own e-commerce website, you can freely adjust the appearance of your website to reflect the value of your product or service.
- Providing a Wide Variety of Channels (omnichannel)
Having a variety of sales types will make it easier for your customers to select a preferred sales platform. This can also reduce risks when third-party channels or marketplaces experience issues or don’t run campaigns that benefit your product. When such situations occur, you can increase sales on your e-commerce website.
- Increasing Customer Loyalty
You have more opportunities to generate repeat purchases when you sell your products or services through your own e-commerce website. This is because your e-commerce website provides you with customer information, such as email addresses and phone numbers, that you can use to communicate with customers. Therefore, you can build a closer relationship by sending emails and chats to learn about the most recent discount offers. As a result, customers will feel more connected to you, and their loyalty will increase.
- Improving Search Engine Visibility (Google)
Having your own e-commerce website will enable you to use the various digital marketing channels available. This is impossible if you only sell your products on a marketplace platform. Google will directly crawl your website, allowing you to employ SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques. In addition, you can promote your products through various digital channels, such as blogs, videos, and social media. All of these activities have the potential to generate substantial sales revenue over time.
- Creating Cross-marketing Opportunities
Collaboration is the most important aspect of any business. If you have an e-commerce website, this will be easier. Cross-promotional marketing involves collaborating with other brands or products to increase sales. If you use other marketplace or third-party platforms, these promotional opportunities will not work optimally.
That is why sellers or brand owners need to have their own e-commerce websites. Ensure that, when you have your own e-commerce website, your customers have access to the appropriate e-commerce payment system. You can implement e-commerce payment through MitraComm Ekasarana’s business unit, MitraComm Ekasarana Channel Solution (MECS). With over 288 e-commerce websites developed in collaboration with MECS, the MECS team’s expertise is beyond question.
Contact us at email@example.com for complete and accurate information regarding e-commerce payment methods for your e-commerce website.