Outbound Call Services Explanation and 3 Top Strategies

13 June 2022 Admin Marketing Blog

A business, regardless of size, must have customer service to serve its customers. In large enterprises, customer services are also referred to as contact centers because they serve as the hub of customer communication via all available channels. The maximum utilization of contact centers will result in a high sales potential. In addition, companies can use outbound call services to increase sales by reaching consumers. What exactly are outbound call services? Let’s discuss it in more detail.

Outbound Call Services

Generally, contact centers are used to handle incoming calls from the customer to the waiting agents. Outbound Call Services is a call service from contact center agents to customers on behalf of a business or company. Outbound calls generally focus on sales, lead generation, and telemarketing with potential customers. Existing customers can also be contacted via outbound calls for update services, database updates, credit billing, market research, or to request service feedback to improve service.

3 Top Outbound Call Service Strategies

From the customer’s perspective, outbound call services can sometimes be annoying. Even though outbound call services can be one of the best channels for quickly and precisely acquiring customers. Here are the top three strategies for ensuring that outbound call services run smoothly and benefit the company:

  1. Predictive dialing

This call system automatically dials outgoing calls, so the agent is only on the line when someone answers. These predictive calls will efficiently save time for agents. In addition, this technology allows contact centers to make a large number of outgoing calls in a short period of time.

  1. Speaking without a script

Potential customers are frequently irritated by unlisted phone numbers on their mobile devices. Therefore, contact center representatives must initiate phone conversations with intelligence to counteract this negative viewpoint. Allow your contact center agent to personalize the call so that customers are not irritated by this outbound call.

  1. One agent handles outbound and inbound

Agents in contact centers are renowned for their stressful work environments. In order to be able to handle this, it may be necessary to assign a contact center agent who can make both inbound and outbound calls, depending on the call volume. In addition, your contact center agent will be able to swap linguistic styles and reduce stress when interacting with various customers.

Utilize these strategies to create a successful outbound call strategy. You can also collaborate with MitraComm Ekasarana Business Process to Transactional Process Outsourcing and implement the most effective Outbound Call Services. Mitracomm Ekasarana Business Process (MBPS) is one of Mitracomm Ekasarana‘s business units. Mitracomm Ekasarana is a subsidiary of Phintraco Group. MBPS has served businesses for over 15 years, providing the best outsourcing contact center for businesses in various industries.


Contact us at to learn more about Mitracomm Ekasarana Business Process or MBPS Transactional Process Outsourcing.




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