16 March 2022
Optimize Your Mobile Banking to Meet Millennial and Gen Z Expectations
Data by the Badan Pusat Statistik (BPS) in 2020 revealed that millennials and gen z cover about 53.81% of the total population of Indonesia. This number is more than half of the Indonesian, and it can show that these 2 generations have a significant role in every business process in Indonesia. These two generations have more or less changed the world and driven major transformations in consumer behavior, work ethics, and technological innovation. Besides, the increasing popularity of the internet has also attracted millennials and gen z to a simple and efficient service. Mobile banking is one of the service channels that has become a part of life for both of these generations.
Millennials and Gen Z: The Main Users of Mobile Banking
Race against time every day has become a habit for young generations. Millennial and generation z customers tend to find ways to save time wherever they can. Thus, companies must be able to meet the needs of these young customers who want to access their lives (in this case, their money) whenever and wherever they want, through mobile banking. Since millennials and gen z are heavily dependent on mobile banking, companies must be able to adapt better strategies to take advantage of this opportunity. They must optimize their product (mobile banking) to achieve young customers’ expectations. To achieve even greater satisfaction, companies must first broaden their understanding of how consumers perceive financial technology and exceed those expectations.
3 Key Factors to Boost Young Customers’ Satisfaction
By understanding the critical factors of customer satisfaction, banking companies have a significant opportunity to capture market share with millennials and gen z as the main targets. Some of the factors influencing the satisfaction and retention of these young customers on mobile banking are listed below.
1. Availability
Mobile banking is gaining popularity because it offers time flexibility suitable for the younger generation. Companies must ensure that their mobile banking services can always be available around the clock, without time restrictions. System maintenance time must also be considered so that mobile banking does not experience downtime for too long.
2. Security
Financial institutions are prioritizing security, including banks. Companies must implement extra security procedures for their mobile banking users. Use multi-factor authentication for mobile banking and online bank accounts if necessary.
3. Features
Mobile banking is attractive to the younger generation because of its features. Simple features to access accounts and check transaction history are not enough. Add other valuable features, including personal financial advice content, savings features, or even virtual assistants, because they are suitable for the younger generation who likes to explore more.
Develop Optimal Mobile Banking With MECS
To meet the expectations and satisfy bank customers dominated by millennials and gen z, you must develop optimal mobile banking. Develop optimal mobile banking with Mitracomm Ekasarana through MECS. MitraComm Ekasarana Channel Solution, or MECS, is one of Mitracomm Ekasarana’s business units that provides the best services for companies. The mobile banking solution from MECS has various superior advantages for you to compete with other banks.
Entrust your mobile banking development to MECS, which has more than 20 years of experience implementing integrated services for well-known companies.
Find out more information about one of the solutions offered by MECS, called the mobile banking solution, by sending an email to marketing@phintraco.com.
References:
https://www.forbes.com/advisor/banking/benefits-of-digital-banking/
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16 March 2022
Discovering Important Information About WAPU
Recent provision regarding e-meterai that the government just launched is considered a new thing for the Indonesian people. It is not surprising that there are still many things that people do not know about this e-meterai. Thus, societies need to adapt and actively seek more relevant information. One of the e-meterai users is WAPU or pemungut (collectors). Not many people are familiar with this term and what kind of users are categorized as WAPU. So, let us discover the complete information about WAPU and how they get the e-meterai here.
What is WAPU?
WAPU stands for Wajib Pungut. This term is used for companies or business entities that the Minister of Finance chooses as Pajak Pertambahan Nilai (PPN) collectors. Not only collecting taxes but this agency is also obliged to deposit and report taxes on Barang/Jasa Kena Pajak (BKP/JKP) that have been collected to Pengusaha Kena Pajak (PKP). The WAPU mechanism is implemented to increase taxpayer compliance, which is relatively low, increase state revenues, and strengthen tax administration. In distributing the e-e-meterai, WAPU can make purchases using the postpaid transaction. Currently, there are approximately 400 companies as WAPU selected by the DJP that can cooperate with MitraComm Ekasarana Channel Solution to obtain e-seal services. How does WAPU get e-meterai quotas from the distributor? Find the answer in our next article.
WAPU Companies Category
As explained above, not all companies or business entities are chosen as WAPU. So, who are these PPN collectors? There are 4 companies or business entities that fall into the WAPU category based on government regulations. Check out the explanation below.
1. Government Treasurer and KPKN
The treasurer or officer who makes payments from the Anggaran Pendapatan dan Belanja Negara (APBN) or Anggaran Pendapatan dan Belanja Daerah (APBD) is referred to as the government treasurer and Kantor Perbendaharaan dan Kas Negara (KPKN). Government treasurers include:
- Directorate General of Treasury
- Treasurer elected by the Minister/Chairman of the Institution
- Treasurer of Central and Regional Government
2. Contractor of Partnership Agreements
The contractor of partnership agreements category is included in the WAPU companies or business entities regulated in Peraturan Menteri Keuangan (PMK) Nomor 73/PMK.03/2010. Those companies are as follows:
- Contractor of partnership agreements for oil and gas extraction
- Contractor or permit holder of geothermal resources, which includes the head office, branches, or units
3. State-Owned Enterprises
One of the companies included in the WAPU category is State-Owned Enterprises or BUMN. BUMN selected as WAPU should have 51% of company shares controlled by the government and not include subsidiaries or joint ventures. If there is a change in share ownership, the BUMN can lose its WAPU status because it no longer meets the BUMN criteria.
4. Certain Business Entities
According to their sector, many specific business entities are included in the WAPU. A list of specific business entities included in the WAPU can be found in Peraturan Menteri Keuangan (PMK) Nomor 37/PMK.03/2015.
Those are the important information related to WAPU. WAPU companies can register and purchase e-meterai through MitraComm Ekasarana Channel Solution. MECS, a subsidiary of the Phintraco Group, has been trusted by many large companies to provide various technology solutions related to corporate electronic transaction services. One of the services offered by MECS is the e-meterai service, and Peruri has officially selected Mitracomm Ekasarana as an Authorized Distributor of e-meterai.
Contact us through marketing@phintraco.com or visit our website at https://mitracomm.e-meterai.co.id/ to buy e-meterai through MitraComm Ekasarana.
Reference:
https://www.online-pajak.com/tentang-ppn-efaktur/wapu
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14 March 2022
The Importance of Having a Mobile App for Your Business
The world is currently still in a pandemic status due to Covid-19. Hence, companies must develop better strategies to interact with customers virtually. Currently, the company’s goal to survive during the pandemic is by increasing sales, improving efficiency, and making customers loyal to the company.
Based on data compiled from Forbes, it is known that businesses with a loyalty program tend to have 20% more sales than businesses that do not have a loyalty program. There are many types of loyalty programs that you can make to increase sales, one of them is by building a Mobile App to make it easier for customers to see your products and make transactions.
How Mobile App Helps Improve Your Business Performance
A mobile app can be an unusual application and have many functions. A mobile app can be used as a source of information, make buying and selling transactions, and even interact directly with customers if you have live chat and video live sales features. Then how a mobile app can help your business? Here are several things a mobile application can do for your business.
- Increase sales
A mobile app can run various customer loyalty programs. Of course, these loyalty programs are designed to make your customers use your mobile application more often than before and make more transactions. You can create a game so that your customers can earn exchangeable points for shopping vouchers. The more customers play the game, the more vouchers the customer has. So, they can make more purchases, and you also get increased sales.
- Improve efficiency
A mobile app that has been integrated with logistics, purchasing, and other systems will help improve the efficiency of the company’s performance. If a transaction occurs on a mobile app, it will provide real-time information to the packing and purchasing teams. Thus, your company will be more efficient and minimize human errors due to missed communication.
- Boost customer loyalty
Using a mobile app allows you to interact directly with customers. The push notification feature will enable you to interact directly with customers because it can be adjusted to customers’ behavior when interacting with the mobile application. As quoted in Forbes, push notifications to have more than 90% open rates compared to email, which is only 25-30%. The more often customers open the application, the more loyal your customers will be, making transactions as often as possible.
Build a Mobile App for Your Business With Mitracomm Ekasarana
You can apply many strategies to build a mobile app for your business. A mobile app can be an effective strategy to improve your business performance for customers and employees. You can build a mobile app with Mitracomm Ekasarana. Mitracomm Ekasarana is a company with various compatible services for customers, one of them is building a mobile application. The services provided by Mitracomm Ekasarana through the Mitracomm Ekasarana Channel Solution (MECS) to build a mobile application covers all aspects of application development. A reliable MECS team can provide API integration coding and create mobile applications for both Android and iOS systems. MECS has also succeeded in assisting many companies in various industries to develop applications, including the financial sector.
Mitracomm Ekasarana Channel Solution is a business unit owned by Mitracomm Ekasarana, a subsidiary of the Phintraco Group.
Contact us through email marketing@phintraco.com to get more comprehensive information about the solution offered by MECS, including the mobile application.
References:
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