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The Benefits of Implementing Outbound Call Center for Business Growth

12 March 2021 Blog

What is Outbound Call Center?

A call center within organization is divided into 2 services, they are inbound and outbound call center. In this article, we will focus on finding more about outbound call center and its benefits for business growth.

An outbound call center is an activity that allows call center agents to make outbound calls to an organization’s customers or prospects. These activities may be for market research, proactive customer service, sales, debt recovery or other purposes according to business requirements. In most cases, outbound call center services consist of Telecollection, Telemarketing, Telesales, Welcome Call, Data Cleansing, and Telesurvey. Let us take a look at these following explanation about outbound call center services and its benefits for business growth:

·         Telecollection

Telecollection is one of receivable management process. It is also known as reminder calls to client’s customers as an initiative for credit recovery to ensure “on-time payment”, and to reduce the risk of losses on receivables.

·  Telemarketing

Telemarketing is the process of finding new customers or generating interest in a brand, product or service by providing the information directly to potential customers over the phone. The benefits of implementing telemarketing is to find more new opportunities by making potential customer curious about product offered. It needs high-skilled agents to achieve the objective of having telemarketing services.

· Telesales

Telesales may sound similar to telemarketing, but the differences between these two services are its purpose. The purpose of telesales is to improve sales performance by selling products or services to customers through the calls.

·  Welcome call

Welcome call is one of outbound call center services that becomes the most effective way to create a long-lasting relationship with customers, especially new customers.

This outbound call center service consists of providing information about products or brands, promotion, and also about the company itself to customers in a more personal way when they have completed their transaction, so that it is expected that the company is always able to maintain customer trust and loyalty.

· Data cleansing

Data cleansing is a strategic approach to enrich business data for higher quality. By implementing this kind of service, organizations can select and remove corrupted, incorrectly formatted, duplicate, or incomplete data within datasets.

·  Telesurvey

Telesurvey is a survey carried out by call center agents over the phone. Establishing this service within a business let the customer know that the business really cares about hearing their feedback, so that a business is able to ensure customer satisfaction or take any possible wrongs, and turn them into rights.

Implementing outbound call center services is a strategic approach to build positive reputation and to support business growth. Since outbound call center services are crucial for business continuity, then organizations need to establish a reliable outbound call center management.

Organizations can leave their outbound call center activities to a business process outsourcing company. Partnering with the right business process outsourcing provider will help companies to have reliable outbound call center management that is supported by experts and updated technology to keep up with competitive business environment.

If you are looking for business partners that is providing outbound call center outsourcing services, you have come to the right place! You can rely on MitraComm Ekasarana to support and handle your outbound call center. To know further information about outbound call center services offered by MitraComm, do not hesitate to contact us at marketing@phintraco.com

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