Pandemi yang terjadi saat ini melahirkan tuntutan baru bagi rencana transformasi digital dalam lingkungan perusahaan. Berdasarkan situasi yang ada, perusahaan perlu mempercepat realisasi transformasi digitalnya, karena modernisasi infrastruktur IT dinilai mampu memberikan agility (ketangkasan) dan resilience (ketahanan) yang dipercaya dapat menjadi kunci bagi perusahaan dalam menghadapi tantangan bisnis di tengah situasi pandemi dan pada akhirnya mampu membangun ekosistem bisnis new normal yang stabil atau mampu beradaptasi.

Seperti yang sudah kita ketahui, kehidupan di situasi pandemi atau yang biasa disebut “new normal” mengubah kebiasaan secara drastis, seperti interaksi fisik atau tatap muka bertransisi ke ranah digital. Sehingga, dukungan teknologi informasi yang dapat diandalkan dalam lingkungan perusahaan memegang peran penting di era ini.

Tantangan yang dihadapi perusahaan dalam membangun ekosistem bisnis new normal yang stabil

Pertama, pandemi memunculkan urgensi baru terhadap kebutuhan IT. Hal ini dikarenakan penerapan kerja jarak jauh akibat pembatasan interaksi fisik memicu kebutuhan IT yang lebih besar. Oleh karena itu, infrastruktur IT yang digunakan juga perlu disesuaikan kinerjanya.

Tantangan lainnya yang dihadapi perusahaan dalam membangun ekosistem bisnis new normal yang stabil adalah memastikan efisiensi penggunaan IT – di mana persediaan budget IT tidak selaras dengan urgensi kebutuhan IT.

Selain kedua tantangan tersebut, ada tantangan lain yang berkaitan dengan penggunaan infrastruktur lama yang dapat menghalangi perusahaan melakukan inovasi baru. Umumnya, infrastruktur lama yang masih digunakan ini memperlambat transformasi karena tidak dapat diintegrasikan dengan sistem, aplikasi, atau data yang baru. Padahal, integrasi merupakan faktor penting dalam menentukan kecepatan transformasi digital seluruh perusahaan.

Apa yang harus dilakukan perusahaan untuk membangun ekosistem bisnis new normal yang stabil?

Untuk membangun ekosistem bisnis new normal yang stabil, perusahaan dapat mulai melakukan modernisasi infrastruktur IT mereka. Infrastruktur IT yang diperbarui dan selalu dijaga keandalannya dapat membantu perusahaan menjaga keberlangsungan bisnisnya, karena infrastruktur IT di era new normal sudah menjadi “tulang punggung” untuk memelihara data dan informasi penting perusahaan.

Modernisasi infrastruktur IT sudah menjadi kebutuhan penting untuk membantu bisnis beradaptasi lebih cepat di situasi yang dinamis, maka dari itu perusahaan perlu menemukan partner IT terbaik untuk menjaga keandalan infrastruktur ITnya.

Phintraco Technology, sebagai perusahaan penyedia layanan konsultasi infrastruktur IT dan system integrator di Indonesia, menawarkan berbagai solusi infrastruktur IT yang dibutuhkan perusahaan – mulai dari PC, hingga High-End Computing dan Storage. Phintraco Technology didukung oleh tim yang berpengalaman dan tersertifikasi, sehingga mampu memberikan solusi infrastruktur IT terbaik berdasarkan aplikasi-aplikasi yang digunakan dalam suatu perusahaan dan dapat disesuaikan dengan masing-masing kebutuhan bisnis yang unik.

Bersama Phintraco Technology, perusahaan akan mendapatkan solusi dan layanan infrastruktur IT berikut ini:

1. Berbagai solusi infrastruktur IT

Phintraco Technology menawarkan beragam solusi infrastruktur IT terbaik untuk perusahaan, kami memastikan kualitas solusi dan layanan yang diberikan karena Phintraco Technology hanya bekerja sama dengan perusahaan teknologi terkemuka yang memiliki portofolio project terbaik untuk solusi infrastruktur IT. Tim teknikal kami juga sudah memiliki sertifikasi internasional dari perusahaan penyedia solusi infrastrukur IT terkait.

2. Solusi yang dapat disesuaikan dengan kebutuhan

Phintraco Technology menawarkan solusi infrastruktur IT yang dapat disesuaikan dengan lingkungan perusahaan yang berbeda antara satu dengan yang lainnya untuk memenuhi kebutuhan tertentu.

3. Biaya kepemilikan (TCO) yang lebih efisien

Phintraco Technology selalu menawarkan solusi dan layanan infrastruktur IT yang mengedepankan efisiensi, agar perusahaan mampu mengelola biaya kepemilikan (TCO) yang lebih baik dengan menggunakan pendekatan yang inovatif.

4. Didukung oleh tim yang berpengalaman

Selain solusi dan layanan yang diperhatikan kualitas dan efektivitasnya, kami juga memiliki tim berpengalaman yang terdedikasi untuk menangani layanan after sales.

Selain 4 keuntungan di atas, Phintraco Technology juga menawarkan konsultasi dan diagnostik kondisi infrastruktur IT secara gratis bagi perusahaan. Silakan hubungi kami di marketing@phintraco.com untuk informasi lebih lanjut.

Pemilihan solusi infrastruktur IT perlu disesuaikan dengan karakteristik dan pola bisnis masing-masing perusahaan, karena kebutuhannya pasti berbeda antara satu dengan yang lainnya. Maka dari itu, untuk dapat melakukan modernisasi infrastruktur IT dan mendapatkan agility dan resilience di tengah adaptasi kebiasaan baru, perusahaan perlu memilih partner IT yang tepat untuk mengatasi segala tantangan dalam membantu ekosistem bisnis new normal yang stabil. Dengan memastikan penggunaan infrastruktur IT yang dapat diandalkan, perusahaan bukan hanya dapat bertahan tapi juga berkembang di situasi yang penuh ketidakpastian ini.

Referensi:

https://www.delltechnologies.com/en-us/blog/the-new-normal-perspectives-whats-to-come-how-well-adapt/

https://www.hitachi.com/rev/column/ei/vol18/index.html

https://www.delltechnologies.com/en-us/perspectives/digital-transformation-ignited-by-pandemic/

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4 Alasan Mengapa Perusahaan Harus Memodernisasi Infrastruktur IT

All businesses need marketing strategy to boost their sales. In marketing, there are many ways to promote a brand, product, or services – both through digital platform or non-digital platform. However, in the world where everything comes with technology, running digital marketing is more interesting than the traditional one.

The examples of digital marketing strategy are placing your brand at TV ads, social media ads, and website. Surprisingly, when everyone thinks that social media is everything for placing a brand, there still another effective strategy with highest conversion. It is SMS marketing campaigns.

Why is SMS marketing campaign still effective amid social media advancements?

Among the rise of social media advancements, SMS is still relevant for today’s marketing strategy. How can it be possible?

SMS services for marketing strategy still have its own interesting advantages compared to social media platforms. For example, with SMS campaign, you can target the audience of your ads based on specific locations in real-time, make ads production processes faster, make your ads relevant for all customer groups, and the most important factor is it’s the most cost-effective strategy among other marketing strategies.

Similar to other marketing strategies, the key success factor to optimize SMS marketing campaigns is to implement the right steps to achieve its objectives. With the right steps, the result of SMS marketing campaigns can be optimized with simple ways.

5 Right Steps to Optimize SMS Marketing Campaigns for Businesses

1. Develop a concept and know your target audiences

The first step to optimize SMS Marketing campaigns is develop the concept of your SMS contents, define your theme and choice of words. Since it’s a short message, it means that you need to make the content as short as possible. In defining choice of words, you need to classify the profile of your target audiences based on their grouping – such as age, gender, job, interest, and their location to get higher conversions from your SMS campaigns.

2. Define the target of SMS campaign

When you intend to use SMS services as marketing strategy, you need to set the target of your campaigns – define what you want to achieve with this campaign. Is it for sales? Or just to grab more audiences and make your relationship with customers stronger than before? This step will help you measure the effectiveness of your SMS campaigns.

3. Set the best time for your audiences to receive SMS

Another right step to optimize SMS marketing campaigns is set the best time to send SMS. This become powerful strategy to get the best feedback from your audiences. The time for sending SMS can also be adjusted based on the movement of each audience in particular location.

4. Always put call to action

Do not forget to always put call to action (CTA) in your SMS content. CTA is the most important thing for marketing strategy. In this case, do not put a link to website as your CTA, because it could be considered as a phishing attack. It would be better if you invite your audience to follow your social media or just put a contact person.

5. Make your analysis report after campaign period

The last but not least, the right steps to optimize SMS marketing campaigns is make your analysis report after campaign period by evaluating the audience’s feedback of your SMS campaign. In this stage, you will be able to see the effectiveness of your SMS campaigns. 

Implementing these 5 right steps to optimize SMS marketing campaigns for businesses will help companies to have effective strategy for business success. To optimize your SMS campaign plan, you can utilize the complete SMS gateway services from MitraComm Ekasarana.

MitraComm is an SMS gateway service provider that has direct connections to all telecommunications in Indonesia. MitraComm offers SMS gateway services including Bulk SMS, SMS Location Based Advertising (LBA), SMS Contextual Advertising, Targeted SMS, and SMS Interactive Services.

Heretofore, MitraComm has been trusted by hundreds of companies across industries in Indonesia to provide SMS gateway services.

To find further information about SMS gateway services for businesses, you can contact us at marketing@phintraco.com

The quality of customer experience has become one of the most critical differentiators for today’s business. From acquiring customers to engaging with and retaining them over time, more companies are focusing their strategy on customer-first approach, which means that always put the customer first above all else.

To implement customer-first approach, it is not as simple as it looks. Sometimes, having internal teams to manage customer services is not enough to help businesses staying one step ahead of the competititon. The challenges has been further complicated since the Covid-19 pandemic occurs, which has brought an unprecedented shift in customer behavior.

To overcome customer service challenges that has been further complicated by the Covid-19 pandemic, companies need to improve the quality of customer services within their contact center teams. In this case, knowing the most important customer services in times of pandemic is a must. Then, what are the most important customer services in times of pandemic? Let’s take a closer look on these following points!

1. Make it easy for customers to connect with your brand

This point is considered as the most important customer services in times of pandemic. Due to the limitation in freedom of movement during pandemic, it makes customers prefer to connect with a brand as easy as possible. Therefore, they need customer services in multiple channels, including social media. In times of pandemic, companies need to maximize social media interactions with customers to maintain customer loyalty.

2. Deliver services with solution-oriented approaches

Next, the most important customer services in times of pandemic is always be solution-oriented. It means that a company need to deliver the right solutions to every customer complaints. To be able to implement this approach, a company need to have high-skilled contact center agents that have 9 best qualities.

Training agents to provide solution-oriented services will take a long time, but companies can take an easier way by leveraging contact center outsourcing services.

3. Providing fast-response services

In times of pandemic, every customer prefers to use digital platforms to interact with brands. It is one of the key advantage of using technology. However, it also brings some challenges for companies because they need to prepare more resources to handle the increasing number of customer interactions in digital platforms.

If companies want to provide fast-response services, they need to provide more resources that can handle customer interactions properly. Leaving customer wait too long is another biggest mistake that companies need to avoid.

To respond customer interactions quickly, companies can try to use profesional contact center oursourcing services. With this service, companies can align the number of agents with the number of interactions. Moreover, most agents in contact center outsourcing company have been trained to deliver fast response services with the best standards.

4. Delivering 24/7 customer support

For e-commerce, banking, and public sectors, providing contact center services that are available 24/7 is their top priority. But now, it must be applied by every sectors. Pandemic requires more people to stay at their home, which means that more unexpected needs may occur out of working hours. Therefore, the right customer services in times of pandemic is the availability of 24/7 customer support.

5. Utilizing contact center outsourcing services

This last point is the right solution to implement all most important customer services in times of pandemic. To make it easy for customer to connect with your brand, deliver services with solution-oriented approaches, provide fast-response services, and deliver 24/7 customer support, companies can take the right step by partnering with contact center outsourcing provider.

A company that provides complete contact services outsourcing services in Indonesia is MitraComm Ekasarana.

MitraComm has been trusted by hundreds of companies in Indonesia from various industries for its business process outsourcing (BPO) services. In addition to contact center outsourcing, MitraComm also provides digital engagement services, transactional process outsourcing, IT managed services, and value added services.

All MitraComm’s services are supported by business processes, technology, and human resources that always keep up with the latest business trends.

To complete its services to all clients across Indonesia, MitraComm has 8 contact center locations in the city centers of Jakarta, Tangerang, Semarang, Surabaya and Yogyakarta.

All business sectors can take advantage of business process outsourcing services. However, the strategy required for its implementation will be different for each company.

Contact us at marketing@phintraco.com to find out more information about MitraComm’s business process outsourcing services and to consult with MitraComm’s professional team before determining the right service for your company.

References:

https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/04/how-the-pandemic-has-impacted-customer-expectations

https://customerthink.com/new-survey-what-do-customers-expect-from-service-providers-during-covid-19/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/adapting-customer-experience-in-the-time-of-coronavirus