Do you know what SMS Advertising is? In summary, SMS advertising is a method of promoting your product or service using SMS (Short Message Service). Currently, only several businesses use SMS as a promotional tool since they believe digital media is the most effective. SMS has a relatively high open rate of around 98 %. So that your company does not make a mistake when choosing a promotional strategy, we will discuss what types of campaigns businesses may use when employing SMS advertising this time.

5 Types of SMS Advertising Campaigns that Can Apply to Your Business

When using SMS for business promotion, ensure you have the correct CTA (Call to Action) to ensure the campaign runs well. SMS advertising is frequently used to reach as many customers as possible in a specific location. Consider the following campaign types to ensure that the goals of the campaign you wish to conduct are met:

1. Discount Offers

The company frequently gives discounts within a specific time period. You may use SMS advertising to promote the discount information offered within a specific time frame to attract customers. This is so that SMS Advertising may push people to acquire products or services from your company right away.

2. Latest Updates

Changes in shop operation hours should be communicated to customers via SMS advertising. Customers that are already loyal to your brand will be aware of the update faster. You can also share information on recently released items to entice your customers to purchase the new item.

3. Customer Information Service

Consumers usually use social media to search for company customer service. You can also disseminate customer service information using SMS advertising to increase customer engagement as you’ll be closer to customers.

4. Grand Prize Program Information

A business will frequently run a lottery within a specific time frame. You may also utilize SMS Advertising to inform your customers about an ongoing rewards lottery program, which will increase your brand loyalty.

5. Increasing Digital Media Exposure

Currently, Digital media is becoming the primary channel for product promotion. You can increase the exposure of your digital marketing by using SMS advertising. To lead customers to your platform, use SMS as a trigger. Links to buy, register, or learn more about your product can be included.

That’s an actual example of SMS advertising for your company. You can implement SMS advertising with MitraComm Ekasarana Channel Solution or MECS, an SMS advertising solution provider and one of MitraComm Ekasarana’s business units. This Phintraco Group subsidiary offers SMS Gateway solutions. The solutions are SMS Banking, Push & Pull SMS, SMS Broadcast / Bulk SMS, SMS online transaction, and other types of SMS Advertising such as Location-Based Advertising, Contextual Advertising, Targeted SMS, SMS Interactive Services, and much more. For more than 20 years, MitraComm Ekasarana has serviced the company in many sectors.

Send an email to marketing@phintraco.com for more information about SMS advertising or SMS Gateway.

Reference:

https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms

https://www.forbes.com/sites/forbesagencycouncil/2019/08/16/why-mobile-marketing-can-be-big-for-your-business-and-how-to-use-it/?sh=a20cf9f6e3f2

SMS stands for Short Message Service, one of the community’s communication options. Due to various communication tools, SMS is rarely used as the primary mode of communication. However, every mobile device has this SMS feature because it is one of the communication tools that does not require internet access.

To extend the market and attract as many customers as possible, business owners must be able to use every marketing channel available to them. SMS Advertising is one channel that which businesses can sell their products or services that companies don’t widely use. What is SMS advertising, and what are the benefits of using SMS advertising strategies to promote your company? Let’s have a look at some specific details.

An Overview of SMS Advertising

SMS marketing is one strategy for promoting a product or service via mobile phones. With bulk SMS, businesses can send short messages to a wide range of customers. This SMS advertising also called SMS marketing technique might assist your company in increasing brand awareness and audience trust. Implementing an effective and appropriate CTA (Call to Action) can also aid in lead conversion.

Advantages of SMS Advertising Promotional Strategies

Many businesses overlook the benefits of SMS advertising as a marketing medium because of the concentration on digital platforms. Whereas SMS marketing strategies are beneficial for any business that urgently needs to reach out to more customers. Here are the advantages of using SMS advertising as one of the promotional strategies:

1. SMS has higher Open Rates than Email

According to Gartner, one of the advantages that many business owners are unaware of is that SMS advertising has a 98 % open rate and a 45 % response rate. When an SMS campaign is run, nearly 98 % of customers open the SMS advertising, and up to 45 % respond to the CTA or call to action in the SMS advertising. This is superior to email since email has a spam folder feature that automatically detects if the email contains promotions sent continually. Email users may also choose which promotional communications to mark as spam. Customers will open SMS promotions more frequently if the copywriting is intriguing. SMS marketing is one approach worth considering if your company wants to reach out to customers more consistently.

2. Mobile-friendly

Currently, having a mobile-friendly look in marketing your business is preferable. This is because, according to Kominfo data, 100 million people used smartphones in 2018. If businesses can reach that many customers, they will have a great opportunity. SMS advertising may market your brand in a mobile-friendly format and can be an effective marketing strategy.

3. Broader Reach Through Demographics

SMS advertising may help you determine the specific location you want when sending an advertising message and help spread the text message automatically because it uses the telco provider’s database. Feel the advantages of reaching out to a wide range of demographics to promote your business’s products or services.

There are many more advantages to employing an SMS advertising campaign strategy. Mitracomm Ekasarana is an SMS advertising provider. Mitracomm Ekasarana can help you offer the greatest SMS Advertising to your business since it has direct connections to all telecommunication providers. Furthermore, MitraComm Ekasarana, through MECS (MitraComm Ekasarana Channel Solution), can provide SMS Gateway services such as SMS Banking, Push & Pull SMS, SMS Broadcast / Bulk SMS, SMS online transaction, SMS Advertising such as Location-Based Advertising, Contextual Advertising, Targeted SMS, SMS Interactive Services, and others. With MitraComm Ekasarana, you may reap the various advantages of SMS advertising.

To learn more about the advantages of SMS advertising, contact us at marketing@phintraco.com.

Reference:

https://www.gartner.com/en/marketing/insights/articles/tap-into-the-marketing-power-of-sms

https://www.business2community.com/digital-marketing/10-amazing-benefits-sms-marketing-02025256

https://www.kominfo.go.id/content/detail/6095/indonesiaraksasa-teknologi-digital-asia/0/sorotan_media

Electronic seal or e-meterai products have begun to be in great demand by the broader community since they were inaugurated last year because of their advantages for this digital era. Not only sought after by individuals but also by many small and large-scale business units. Besides companies selected by the government as collectors (WAPU), business units of ordinary companies also require e-meterai for the continuity of their business processes. Those business units that require e-meterai include wholesalers and enterprises. In this article, we will explore how there two e meterai users can get e-meterai from distributors.

Wholesaler and Enterprise: An Overview

According to the American Marketing Association, a wholesaler is a business unit that buys products from distributors and resells these products to consumers in limited (non-significant) quantities. A wholesaler can be a company that acts as a third party in purchasing e-meterai for consumers. In comparison, enterprise is another term for companies seeking profit from business activities or processes. Both of these business units basically require e-meterai in their business processes. Wholesalers use e-meterai for resale, while enterprises use it for internal business processes.

How Wholesalers and Enterprises Get e-Meterai

In contrast to companies specifically selected by the government as collectors (WAPU), wholesalers and enterprises must make payments before getting e-meterai (pre-paid). These two e meterai users also have different procedures from the purchasing mechanism for WAPU to get e-meterai from distributors. Below is a detailed explanation of the procedure.

Procedure for wholesalers

For wholesalers to get and resell e-meterai to consumers, they must go through several stages of the procedure as follows:

1. Register through the distributor portal
2. Purchase of e-meterai through the distributor portal
3. Wholesaler account submission with distributor approval
4. SN forming and stamping via API or portal
5. e-Meterai is ready to be distributed through the wholesaler link

The wholesaler link will be used to stamp the e-meterai obtained on the consumer’s document.

Procedure for enterprise

The procedure for obtaining e-meterai for an enterprise is not much different from that of a wholesaler. Here are the details:

1. Register through the distributor portal
2. Purchase of e-meterai quota through the distributor portal
3. Register to become an enterprise account with distributor approval
4. SN forming and stamping via API or portal
5. Provision of ready-to-use e-meterai quota

Companies that have been registered as enterprises do not have the flexibility to resell e-meterai as wholesalers. The quota given to the enterprise is only for internal use.

Register your business unit as a wholesaler or enterprise now and get your e-meterai through MitraComm Ekasarana, a subsidiary of the Phintraco Group that the government has trusted as the official distributor of Indonesian e-meterai.

Visit https://mitracomm.e-meterai.co.id/ for registration and easy purchase of e-meterai.

Contact us through email at marketing@phintraco.com to know more about e-meterai or electronic seals.

Related article:

e-Meterai at a Glance